Australian Word Orchestra
Campaign Identity
In 2024, the Australian World Orchestra presented a transcendent musical fusion featuring acclaimed German countertenor Andreas Scholl, joined by twenty-three classical virtuosos from around the world. Together, they performed masterpieces by Bach, Vivaldi, Pärt, and Mozart, offering a program that left audiences breathless. The performances took place in two of Australia’s most iconic venues: The Ian Potter Southbank Centre in Melbourne and the Sydney Opera House.
Our creative campaign, Atemlos, meaning “breathless” in German, explores the symbiotic relationship between voice and wind instrument music, drawing parallels between their intrinsic breath-like qualities. Through typography and tone, we illustrate this connection.
The typeface embodies refinement with its minimalist strokes and slender form. It evokes a fluidity reminiscent of wind instrument shapes and exhale of breath, aligned with our campaign direction. Our campaign features a curated palette of warm and muted tones. These versatile colours can be adjusted throughout the life of the campaign to maintain vibrancy and interest.
2024 Work @ 3DEEP Design
In 2024, the Australian World Orchestra presented a transcendent musical fusion featuring acclaimed German countertenor Andreas Scholl, joined by twenty-three classical virtuosos from around the world. Together, they performed masterpieces by Bach, Vivaldi, Pärt, and Mozart, offering a program that left audiences breathless. The performances took place in two of Australia’s most iconic venues: The Ian Potter Southbank Centre in Melbourne and the Sydney Opera House.
Our creative campaign, Atemlos, meaning “breathless” in German, explores the symbiotic relationship between voice and wind instrument music, drawing parallels between their intrinsic breath-like qualities. Through typography and tone, we illustrate this connection.
The typeface embodies refinement with its minimalist strokes and slender form. It evokes a fluidity reminiscent of wind instrument shapes and exhale of breath, aligned with our campaign direction. Our campaign features a curated palette of warm and muted tones. These versatile colours can be adjusted throughout the life of the campaign to maintain vibrancy and interest.
2024 Work @ 3DEEP Design
