Chadstone Campaigns (Art Direction)
Worked across a series of fashion, school holiday, Chinese New Year, and brand collaboration campaigns for Chadstone, Australia's largest shopping centre and a world-renowned fashion and entertainment destination.
Involved in early concept development through to final execution, including talent selection, location scouting, trend and fashion research, and art direction across hair and makeup. Led design and finished art for integrated campaign rollouts spanning billboards, lift signage, posters, and digital content for social media.
2024-2025 Work @3DEEP Design
Involved in early concept development through to final execution, including talent selection, location scouting, trend and fashion research, and art direction across hair and makeup. Led design and finished art for integrated campaign rollouts spanning billboards, lift signage, posters, and digital content for social media.
2024-2025 Work @3DEEP Design
SPRING SUMMER 2024
From dawn to dusk, seize the day with Chadstone’s 2024 Spring/Summer Collection. Our campaign responds to the LIT FROM WITHIN positioning. It is a transformative journey through the day’s evolving lightscape, with stories that celebrate unique moments in time, personal reflection and inner radiance.
From dawn to dusk, seize the day with Chadstone’s 2024 Spring/Summer Collection. Our campaign responds to the LIT FROM WITHIN positioning. It is a transformative journey through the day’s evolving lightscape, with stories that celebrate unique moments in time, personal reflection and inner radiance.
AUTUMN WINTER 2025
FUTURE ODYSSEY steps into an immersive, ethereal world where the future unfolds in fluid tones and moody contrasts. This direction explores a dreamlike narrative that captures the vibrancy of the season’s fashion through a lens of transformation, mystery, and texture — evoking a sense of future dusk and otherworldly elegance.
FUTURE ODYSSEY steps into an immersive, ethereal world where the future unfolds in fluid tones and moody contrasts. This direction explores a dreamlike narrative that captures the vibrancy of the season’s fashion through a lens of transformation, mystery, and texture — evoking a sense of future dusk and otherworldly elegance.
