Chadstone Campaigns
Worked across a series school holiday, Chinese New Year, and brand collaboration campaigns for Chadstone, Australia's largest shopping centre and a world-renowned fashion and entertainment destination.
Involved in early concept development through to final execution, including creative direction and finished art for integrated campaign rollouts spanning billboards, lift signage, posters, and digital content for social media.
2024-2025 Work @3DEEP Design
Involved in early concept development through to final execution, including creative direction and finished art for integrated campaign rollouts spanning billboards, lift signage, posters, and digital content for social media.
2024-2025 Work @3DEEP Design
THE SOCIAL QUARTER PERKS PASS
Concept Development
This concept applies and multiplies sleek gradient lines in a full spectrum of The Social Quarter colours, giving the design a sense of movement and activity. When these graphic elements are merged with photography, they reveal the exciting range of dining and entertainment options available for all ages.
Concept Development
This concept applies and multiplies sleek gradient lines in a full spectrum of The Social Quarter colours, giving the design a sense of movement and activity. When these graphic elements are merged with photography, they reveal the exciting range of dining and entertainment options available for all ages.
CHINESE NEW YEAR 2025
First campaign for Chadstone to incorporate the newly rebranded frame device as the core visual layout, setting the foundation for future campaign designs. This Chinese New Year campaign featured symbolic snake and floral elements, blending tradition with a refreshed brand direction.
First campaign for Chadstone to incorporate the newly rebranded frame device as the core visual layout, setting the foundation for future campaign designs. This Chinese New Year campaign featured symbolic snake and floral elements, blending tradition with a refreshed brand direction.
CHADSTONE SHUTTLE BUS
Inspired by the fluid, undulating form of a gridshell roof structure, this wraparound pattern design for the Chadstone Shuttle echoes architectural elegance in motion.
Inspired by the fluid, undulating form of a gridshell roof structure, this wraparound pattern design for the Chadstone Shuttle echoes architectural elegance in motion.
SCHOOL HOLIDAY DANCE ACADEMY
Inspired by the diverse dance genres. The distinctive movements of ballet and hip hop, enhanced with vibrant colours and treatments, designed to captivate a youth audience while maintaining broad appeal.
Inspired by the diverse dance genres. The distinctive movements of ballet and hip hop, enhanced with vibrant colours and treatments, designed to captivate a youth audience while maintaining broad appeal.
DC SUPERHERO UNIVERSE SCHOOL HOLIDAY
Collaborated with the DC team on creative development and animation, contributing to concept ideation, visual direction, and execution across key campaign elements.
Collaborated with the DC team on creative development and animation, contributing to concept ideation, visual direction, and execution across key campaign elements.
