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Flip–Side (brand identity)

FLIP–SIDE is a tea, coffee, and fresh baked goods local cafe in Collingwood, Melbourne. The brand idea was created to provide a breathing station for ‘drop-inners’ to share office murmur, dumbstruck moments, frustrations, memes, and anything else they want to blab out (with polite anonymous). And, of course, the regular grab a quick drink and snack to crawl the morning, break the day, and call it a day.

Brand identity combines neutral typefaces with illustration and mask images that are fun and authentic. The graphics reflect the quirky office stories shared by people from their workplaces. The brand identity is fluid and free-spirited, and stories shared with Flip–Side will inspire new illustrations, expanding the brand visual every moment. We want Flip–Side to be the ear for the community, generating its own communal archive station.