Little Fan is a Hong Kong Styled Café. They set out on a mission to bring the traditions of Hong Kong’s 70s and 80s street food and beverage to the city of Melbourne.
The identity design was inspired by the experience of the hawkers at the time. The brand colour, red to represent those who committed their lives, sweat, and blood to gain an income for their families, considering they may be caught by the police. Although the vendors are illegal, the result of this food culture has since become an icon for Hong Kong.